March 21, 2007
Crowded Out of a Brand Name?
According to Trendwatching.com’s April Trend Briefing, “Crowd Clout” is the last available “crowd” name:
Yes, we actually managed to find the last remaining ‘crowd’ moniker out there, joining a crowded space that now encompasses everything from CROWD SOURCING to CROWD STORM to THE WISDOM OF CROWDS to CROWD SPIRIT, covering important trends like co-creation, co-shopping and co-funding.
This is actually something of an exaggeration, however. The USPTO only lists 149 trademarks containing the word “crowd,” and most of them don’t seem to have anything to do with the new enthusiasm for collective activity exemplified by Wikipedia.
But more and more companies are looking to harness the power of crowds, and their brand names reflect it:
- Millions of Us - Second Life advertising
- CrowdSpirit - electronics crowdsourcing
- CrowdStorm - social shopping
- TeamBuy - e-business portal
- LetsBuyIt - co-buying
- We-Match - online dating
- LegalForce - intellectual property marketplace
- Tribe - online communities
I think Trendwatching.com is on to something, and we can expect more “crowd” names, and brand names inspired by the concept of “Crowd Clout,” in 2007.
TrackBack URL for this entry: