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March 21, 2007

Crowded Out of a Brand Name?

According to Trendwatching.com’s April Trend Briefing, “Crowd Clout” is the last available “crowd” name:

Yes, we actually managed to find the last remaining ‘crowd’ moniker out there, joining a crowded space that now encompasses everything from CROWD SOURCING to CROWD STORM to THE WISDOM OF CROWDS to CROWD SPIRIT, covering important trends like co-creation, co-shopping and co-funding.

This is actually something of an exaggeration, however. The USPTO only lists 149 trademarks containing the word “crowd,” and most of them don’t seem to have anything to do with the new enthusiasm for collective activity exemplified by Wikipedia.

crowd.jpgBut more and more companies are looking to harness the power of crowds, and their brand names reflect it:

And let’s not forget the 800 “crowd” blogs listed by Technorati. (The Crowdsourcing blog is definitely one to watch.)

I think Trendwatching.com is on to something, and we can expect more “crowd” names, and brand names inspired by the concept of “Crowd Clout,” in 2007.

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Posted by Diane Prange at March 21, 2007 9:14 AM
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