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March 28, 2007

Brand Naming: Chevrolet Resurrecting a Nomad?

chevrolet_nomad_concept.jpgChevy seems to be set to revive the Nomad brand name for a new 2009 crossover vehicle whose lines do seem to hearken back to the famous 2-door surfer wagon of the 1950s.

It would be an interesting replacement for the Uplander and would be marketed as a counterpoint to the GMC Acadia. This would also be the latest GM car to utilize the Lambda chassis, after the Saturn Outlook, the GMC Acadia and the Buick Enclave. These names could be a foundation for a very unique brand architecture system.

The Inside Line blog was told from industry sources that Chevy’s flirtation with the Nomad brand name is yet another example of “what’s old is new again” but some people say that we should not hold our breaths, that the brand name is not even “on radar the screen.”

chevrolet_nomad.jpgI like the idea of a reawakening of the “Nomad” name, even if it is yet another "zombie brand", which I wrote about on March 24th.

By the way, Read Daniel Gross' insightful articles on zombie brands in Slate magazine here.

The original car may be from a few generations ago but I recognize it from old movies and Nomad does have a catchy ring to it.

The name makes sense, as well, because as far as I can see, it is loyal to its original marquee by being, at heart, a 2-door wagon. It also fits into the automotive trend to bring back favorite brand names from the past, like Taurus and Escort.

The name also fits with the GM brand name “Acadia”: rugged Acadia was the site of the permanent French settlement of North America and hardy Acadians lived a quasi-nomadic and studiously neutral life during the conflicts between the French and British.

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Posted by William Lozito at March 28, 2007 11:49 AM
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