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February 6, 2007

Trademarking: Apple Inc and Apple Corps Will Let It Be

applecorps.gifFinally, the Beatles’ record label Apple Corps and Apple Inc have decided to Let It Be, settling a long standing feud between that two companies that’s had iPod-owning Beatles fans disappointed for way too long.

It’s been a long and winding road but the sad Ballad Of John & Yoko, and Paul McCartney, Ringo Starr and George Harrison’s estate is finally over: Beatles fans will soon be able to download Beatles music from iTunes after years of dispute over the shared company name “Apple.”

Apple-logo.gifThe details are still a little fuzzy, but essentially Apple Inc. gets to own all the trademarks, while licensing some back to Apple Corps. Apple Inc. also gets to use its familiar Apple logo and brand name on iTunes. Gary Bourgeault nicely reports on the whole story at the Alpha Marketer blog.

The bottom line is that not much stands in the way from Apple owners doing the Twist and Shout to an exclusive online catalogue of Beatles tunes - maybe this week.

I’m pleased to see that Apple Corps has finally relented in its fight vs. Apple Inc. and Steve Jobs. I'm sure a huge percentage of iPod and iMac owners are relieved as well. I think I speak for all Beatles fans when I say that I truly doubt that any of us have been in a state of confusion over the two trademarks, whether we own Apple Inc’s products or not.

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Posted by William Lozito at February 6, 2007 10:28 AM
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