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February 3, 2007

The Week the Starbucks Brand Name Should Have Stayed in Bed

StarbucksThe brand name has had a heck of a week.

The only semi-good news is that plans to offer us a revamp of Led Zeppelin's famous song "Black Dog" on an exclusive Starbucks CD alongside REM and, um, Dido and, er, k.d. lang.

I think Starbucks should just write this week off entirely — sometimes, when you are the top company name in any field, you just gotta duck and cover because everybody has it out for you. Chin up, Starbucks: as the saying goes, "nobody kicks a dead dog."

The Starbucks brand name can withstand this onslaught. Starbucks is a great iconic brand name, with a rich heritage and great future.

But I do need to ask, are you giving fake names to your local Starbucks? What’s yours?

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Posted by William Lozito at February 3, 2007 11:29 AM
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1 Comment

I absolutely give Starbucks a fake name (Jane). Why would I invite yet another opportunity for someone to mispell Charmaine?

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