the product naming blog

« The Week the Starbucks Brand Name Should Have Stayed in Bed | Main | Ford Truck Naming Is Super Duty »

February 4, 2007

Careful, Super Bowl Brand Name is Off Limits

Super Bowl XLII have noticed a great deal of anger on the blogosphere over the NFL’s zealous protection of the trademarked name "."

The Wall Street Journal blog points out that we are not allowed to use the terms "Super Bowl," "Super Sunday," "NFL" and team nicknames.

We are supposed to instead use the term "Big Game." The NFL has also forbidden churches to allow their congregation to view the game on 55" screens and has nixed plans for "Super Bowl parties" held by churches as well.

This is to protect Nielsen ratings: if the NFL had its way, we'd all watch the bowl on our own TVs to keep the numbers up. As one lawyer points out, however, much of this clamping down on businesses (and churches) using the name is just out of bounds. Says one, "If Joe’s bar wants to run a 2-for-1 special for the Super Bowl, I don’t see how that’s trading off of the good will and property rights of the NFL."

I’m not sure if this is a subject that should get people so steamed up since there are plenty of loopholes. Not least is the one Samsung discovered: it got itself named as the official HDTV of the NFL, allowing all of the Samsung resellers carte blanche to the name.

One blogger points out that maybe we should just call the Super Bowl the "Thanksgiving of snack food." Another has found an interesting way to test the limits (and the letter) of the law.

Enjoy the Super Bowl today, ur, I mean the Big Game.

Technorati Tags: , , , , ,

Posted by William Lozito at February 4, 2007 9:36 AM
Posted to | | | | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment