February 6, 2007
Brand Naming: "Great Men" in China Use Viagra
Pfizer lost a trademark battle over an Asian upstart with the brand name “Wei Ge,” which is the Mandarin Chinese homophone for “Viagra.”
Chinese drug maker Guanzhou Welman registered "Wei Ge," a commonly used local reference to Pfizer’s tremendously successful anti-impotence drug. Great product naming strategy - Wei Ge means “great man.”
As the expiration of Pfizer’s patent on Viagra looms, we’re sure to see the company at odds with yet more producers in China: my favorite Chinese name for a Viagra clone, of course, has to be “America Number One, Male Exclusive, Great Big Brother.”
Now that's a pharmaceutical brand name that doesn’t leave much to the imagination...
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