February 2, 2007
Beer Brand Naming Going to the Dogs
Yesterday’s official announcement by Redhook that they would rename its Indian Pale Ale “Longhammer IPA” was old news to a few hardcore Seattle beer lovers who had already noted the product name change which took place after the New Year.
One blogger asked “since when did macro-microbrews [Longhammer is partially owned by Anheuser-Busch] need makeovers?” Well, Longhammer is Redhook’s first beer with a brand name; calling it India Pale Ale or Imperial Pale Ale is like calling it “Lager” as IPA is just a particular brew of suds.
I agree with Ian at 2 Beer Guys Blog: this was a move probably suggested by Anheuser-Busch to create brand differentiation in a field that seems to add new and funky product names daily. How funky? Chris at the Belmont Station Beer Forum has a list of new beers up which include the Sierra Nevada Big Foot 2007 and Rogue Dry Hopped St. Rogue Red.
Chris also notes that this year we shall see some new and truly difficult to pronounce new brand names on the beer shelves from Denmark and Norway: Nøgne Ø and Ølfabrikken. And Redhook can look to Idaho’s 16 month old Laughing Dog Brewing company, which offers, among other brews, “Hot Chihuahua,” and its “Devil Dog anniversary beer.”
The Laughing Dog may not be laughing long, however, when it learns that a Dutch brewer has just cooked up a beer for dogs (laughing or not), named “Kwispelbier” which is advertised as “the beer for your best friend” and has beef extract and malt goodness in every bottle.
Humans can drink it too (and undoubtedly will), but it costs four times more than Heineken. I’m sticking to Bud and our company dogs, Chomsky and Pushkin, are sticking to water.
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