the product naming blog

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January 22, 2007

Windows Vista - Longest Product Name Ever

vista-signature.gifMicrosoft has announced its longest product name ever: Microsoft Windows Vista Ultimate UPGRADE Limited Numbered Signature Edition.

Engadget says “you have to be seriously into Vista” if you are thinking about picking up one of these $259 packages, complete with a embossed signature from Bill Gates himself (this is, after all, his last Windows offering as head of Microsoft before he retires to a life of philanthropy).

You can buy this package on Amazon, there are only 20,000 numbered editions for true Windows fans and I have to say that they are indeed a “piece of history.” The packaging is also a great improvement, although I must say rather Applesque.

I think it’s interesting to note a little confusion has come up regarding the product naming of this version of Vista. A “signature” edition of anything is different from a “signed” edition.

A signature edition is usually a product with an embossed signature that the manufacturer has designated as the standard bearer for the brand name. A “signed” edition is literally signed by the maker.

So, it would be possible for you to get a “signed,” “signature” edition of Vista - if you ordered it off Amazon and then happened to run into Bill Gates in your travels, who would sign his name under the embossed signature on the box.

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Posted by William Lozito at January 22, 2007 8:17 AM
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