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January 28, 2007
Trademarking a Brand Name to Douse Burning Man?
The Burning Man founders are in a trademark dispute that might spell the end for the grass roots festival. Founder John Law’s suit against Larry Harvey and Michael Mikel seems especially bitter; you can get the full lowdown on the Laughing Squid blog.
Chris Messina recently posted a blog comparing the difficulty trademarking this "open" event with trademarking "open source software." One bitter post on the subject at Legal Pad posits, "everything that starts out as cool ages, losing pretty much everything that made it cool."
Probably so, but I might gently add that sorting out things like product naming, protection of brand names and protecting a trademark might slow down the uncooling process. Brand naming even off-beat events like Burning Man by a naming company can avoid these kinds of conflicts.
Technorati Tags: Burning Man, Trademark, Product Naming, Brand Naming
Posted by William Lozito at January 28, 2007 10:52 AM
Posted to Brand Naming
| Branding
| Marketing
| Naming
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