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January 8, 2007

Toshiba Portégé Brand Name Tied to Success of Windows Vista

Now that the CES has started, all I can say is thank goodness for bloggers, who keep us all focused on the big events.

Windows_Vista.pngIt seems to me (and to the Scobleizer) that this year, at least from a computing point of view, the 2007 CES will be all about the Microsoft Vista brand name. There are hundreds of vendors dependent on Vista's success. According to Kotaku, by Jan 30 more than 1.5 million devices will work with Vista and over 2,000 products will be Certified for Windows Vista.

Everything, from UMPCs to smart phones to notebook computers, will be dependent on the success of that one brand name. The ubiquitousness of Vista at CES is leading me to agree with those that suppose Steve Jobs will be trying to "steal the thunder" from Microsoft in his keynote speech on Jan 9th at Macworld, so stay tuned.

Portege-R400.gifBill Gates, in his own keynote, gave the nod to an assortment of Vista devices, including the HP Touchsmart PC and, interestingly, the Toshiba Portégé R400, a new generation PC that muscles in on Apple's (seemingly) trademarked white color for portables.

This newest Portégé is being touted as the "signature" Vista PC, part of a "collaboration" between the two companies. The tagline even promises, "The signature notebook for Windows Vista™."

Portege-R400-signature.jpgIt looks like a great computer, but I wonder why Toshiba didn't work Vista, or Microsoft, into the product name? The Portégé has been around for awhile and one has to wonder if the casual consumer will "get" that this computer has been singled out as the PC of choice for the new Vista program?

The name Portégé is a coined name with no English or Spanish meaning, but it does remind me of the word "portage," which is a hiking trail connecting two lakes separated by forest. What an interesting name that could have been for this product, despite the fact that it is the name for a Linux project and a line of luggage.

ces2.gifI predict that today will be Vista's day at CES, and I am interested to see what Steve Jobs has to say in response tomorrow.

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Posted by William Lozito at January 8, 2007 9:18 AM
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