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January 29, 2007
The Alphabet Soup of Auto Brand Names
Any of us who have purchased a car have probably needed a scorecard to figure out some of the alphanumeric nomenclature.
There’s the...
- Mercedes C, E, and S classes
- Mazda 3 and Mazda 6
- BMW 3, 5, and 7 series
- Honda Civic GX NGV
- SAAB 9-2, 9-3, 9-5, 9-7X
Need I say more?
An article on auto brand naming that makes some sense of the auto brand name architecture appeared in a recent issue of Top Gear NZ.
The writer drew on Strategic Name Development's proprietary consonant research for auto names to determine the inherent associations consumers have with each consonant letter. I think you'll find the article interesting and eye-opening.
Technorati Tags: Cars, Automobiles, Nomenclature, Mercedes, Mazda, BMW, Honda, SAAB
Posted by William Lozito at January 29, 2007 1:34 PM
Posted to Automotive
| Brand Architecture
| Brand Naming
| Naming
| Product Naming
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