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January 29, 2007

The Alphabet Soup of Auto Brand Names

topgear-cover.jpgAny of us who have purchased a car have probably needed a scorecard to figure out some of the alphanumeric nomenclature.

There’s the...

  • Mercedes C, E, and S classes
  • Mazda 3 and Mazda 6
  • BMW 3, 5, and 7 series
  • Honda Civic GX NGV
  • SAAB 9-2, 9-3, 9-5, 9-7X

Need I say more?

An article on that makes some sense of the auto brand name architecture appeared in a recent issue of Top Gear NZ.

The writer drew on Strategic Name Development's proprietary consonant research for auto names to determine the inherent associations consumers have with each consonant letter. I think you'll find the article interesting and eye-opening.

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Posted by William Lozito at January 29, 2007 1:34 PM
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