January 3, 2007
Product Naming Jackpot: The 2007 CES in Las Vegas
The 2007 CES in Las Vegas (Jan 8-11) is set to be a jackpot of product names and we are planning on covering new product name news as it unfolds.
Already the news, rumor and innuendo on the blogosphere has reached a crescendo, with such a huge number of new products slated to be introduced that I hardly know where to start. That said, there are already a few tantalizing names that have come out that I'll look at today and I will add to these in the days leading up to the conference.
For starters, there is the Autonet Mobile Unit, which creates a "moving Wi-Fi hotspot to access email or go online," according to WinForms. John Gartner at Wired asks, with tongue firmly in cheek, "how did they think up that pithy name?" and I have to wonder as well, however the product looks very interesting. Check out the full blog post to find out more.
It looks like this product will find its way into Avis rental cars, according to Slashdot, eclipsing the functionality of the also weirdly named "Junxionbox."
The other news, of course, is that Microsoft might introduce an interesting new product name with its introduction of Vistagami, a Vista-based UMPC. The name is a mish-mash of Vista and Origami, the original name for the ill-fated Tablet PC.
There are some interesting names on the way via CES: The Sonneteer Sedley brand name sounds pretty cool. Sonneteer offers us the Bardaudio wireless range. It's a great name, but I am a Shakespeare buff and there's no doubt William, a pretty good sonneteer in his own right, would be into wireless sound.
I like the sound of "Chestnut Hill Sound" - how refreshingly American it is (and East Coast America, too!) And naming a product from a Boston company "George" is just great: one thinks of King George III and his troublesome relationship with the city, and there's also the tie to President Bush's first name, as well as George Clooney and even George magazine.
Chestnut Hill Sound's website URL deserves kudus, as well: www.chillsound.com. It's probably a reflection that most people in the industry seem to refer to the company as "Chillsound." Very nice, and very cool. Good luck at CES, George and Company.
Posted by William Lozito at January 3, 2007 8:07 AM
Posted to Brand Naming | Branding | Company Naming | Consumer Electronics | Marketing | Media and Entertainment | Naming | Product Naming | Technology | Telecommunications
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