January 4, 2007
Product Names at the CES: Mishmash vs Coined Names
I have been watching the news from the 40th CES in Las Vegas and reading about the incredible electronics gear that will be launched once the show starts Jan 8th.
And I cannot help but notice that electronics product names seem to fall into two camps: either mishmashes, or portmanteaus, of two words (FinePix, Streamload, Netstairs) or else one irreverent, neologism, or created word (Jadoo, Athentec.)
It's difficult to decide which is better, although my gut feeling is that mishmashed names seem more dated and awkward than standalone, created names like Jangl (which, by the way, Gizmodo says is a tool that "lets you share phone numbers without sharing phone numbers"). Perhaps this signifies the same sort of shift to coined names that has happened with search engine naming.
I do think, however, that a witty company name like Let It Wave engenders more curiosity on my part than a name like Streamload. Neither name directly says what the company does, but one makes me want to visit the booth more.
Posted by William Lozito at January 4, 2007 8:09 AM
Posted to Brand Naming | Branding | Company Naming | Consumer Electronics | Linguistics | Marketing | Media and Entertainment | Naming | Product Naming | Retail | Technology | Telecommunications
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