January 17, 2007
New Brand Name Getting Juiced About Joost
According to the O’Reilly Radar blog, the "iPhone of TV" is out and its name is “Joost,” an idiomatic reference to the slang word “Juiced,” started by the famous founders of Skype, Janus Friis and Niclas Zenström.
It’s an Internet-based TV service that uses file sharing software and broadcast TV to make watching TV on the computer fast, seamless and easy. GigaOM says it is a “nerdy if somewhat catchy name” and FOXNews points out it will be competing against BitTorrent and the mighty YouTube, two already very well-known brand names in the Internet TV business, as well as from well-positioned brands like TiVo and Slingbox.
One piece of interesting brand name research: “Joost” is a very common Afrikaans name. One of the greatest South African rugby players of all time is Joost van der Westhuizen. So this might be an example of a product whose naming gives it a built in demographic of fans overseas.
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