the product naming blog

« Brand Naming: iPhone and Apple TV Announced at MacWorld | Main | New Product Names: The Language of CES »

January 10, 2007

Naming: Behind the Scenes at Macworld and CES

There have been some tantalizing things to think about with regard to new product announcements at CES and Macworld. The first, of course, is the iPhone brand name, which has indeed been the subject of an agreement between Cisco and Apple.

I also thought it was interesting how Nokia reminds us that this iPhone is a convergence device, not a smartphone. It seems that a smartphone allows you to install your own software and expand its capabilities. Fair enough, Nokia, Treo and Blackberry, but I am very glad I am not you today. Maybe we should just call this a "coolphone?"

Peppers-Club-Band-1.jpgI read a fascinating article on TechBlog that posits that just maybe Steve Jobs has "fixed a hole" in iTunes by getting the remaining Beatles to allow songs to be downloaded from iTunes - not least because the song he played on stage to introduce the iPhone was "Lovely Rita," from the Beatles' "Sergeant Pepper's Lonely Hearts Club Band," a song that cannot be downloaded from iTunes. Is Steve Jobs sending Beatles fans a cryptic message?

Back at CES, according to Scobleizer, thunder has definitely been stolen. Everybody seems to be talking about the iPhone. But there was also an interesting debate over copyrights in the midst of the media sharing melee. Check it out here.

bluray_logo-1.jpgSONY is quietly taking Apple's lead, with "transformation" (into an entertainment company) becoming the company's mantra. And another behind the scenes coup has taken place: "Blu," as in "Blu-ray" has become the high-definition DVD format of choice, with more than one million Blu-ray disc drives being shipped to the U.S. in Sony PS3 units alone. By 2010, it seems that Blue-ray will be the only choice for “HD optical disc hardware.”

In 2007, according to the Blu-ray Disc Association (yes, there's even an industry association), we'll see the Pioneer BD-ROM driver, the Samsung BDC-202 player, the Sony BD-P1200, and movie releases from 7 of the 8 studios supporting the format.

In other words, Blu is going to be big.

Technorati Tags: , , , , , , ,

Posted by William Lozito at January 10, 2007 9:00 AM
Posted to | | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment