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January 27, 2007
Google is Brandchannel’s Most Impactful Brand Name of 2006
For the second in year in a row, Google has been given the nod by sometimes controversial online branding portal Brandchannel as the "brand that had the most impact on our lives."
This year, 3,625 branding professionals ranked Google once again ahead of Apple, followed by YouTube (which Google now owns) and Wikipedia. Ian at Green Gathering points out that with this announcement, "user generated websites and social media have finally hit the big time."
Tom Taulli notes that these networking newcomers just don't have to spend lots of money on advertising — really loyal users are building their brand names for them.
Interesting as well to see that the top five brands in Europe include only one Internet company name (Skype) and Google doesn’t rule: Ikea does.
Meanwhile, LogoBlog has posted The Best of 2006 Logo Trends: seems like "embellishing" is three spots above "splatting." What would product naming be without "vivid" or "glowing" logos? Nice piece.
Technorati Tags: Branding, Brands, Google, Apple, YouTube, Wikipedia, Skype, Ikea, Logos
Posted by William Lozito at January 27, 2007 9:55 AM
Posted to Brand Naming
| Product Naming
| Technology
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