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January 30, 2007

Gold’n Plump Makes it Easy with Bake it Easy

Gold'n Plump Bake It Easy chickenEver wish you didn’t have to touch chicken when preparing a chicken meal?

Well your wish has come true, for you and millions of other consumers.

has just introduced the new Bake It Easy™ product line with the ultimate in convenience. The chicken comes in oven-ready packaging. Just add your favorite touch of seasonings if desired and bake.

Bake It Easy™ was selected in the top 10% of the best new food products in 2006 by Stagnito’s New Products magazine based on overall appeal, new and different, and purchase intent.

We developed the brand name Bake It Easy™. "The name is not only memorable, but conveys and reinforces the key product benefits and point of difference," said Tracy Miller, Senior Product Development Manager, New Products, of Gold'n Plump.

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Posted by William Lozito at January 30, 2007 6:46 AM
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