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January 30, 2007
Gold’n Plump Makes it Easy with Bake it Easy
Ever wish you didn’t have to touch chicken when preparing a chicken meal?
Well your wish has come true, for you and millions of other consumers.
Gold’n Plump has just introduced the new Bake It Easy™ product line with the ultimate in convenience. The chicken comes in oven-ready packaging. Just add your favorite touch of seasonings if desired and bake.
Bake It Easy™ was selected in the top 10% of the best new food products in 2006 by Stagnito’s New Products magazine based on overall appeal, new and different, and purchase intent.
We developed the brand name Bake It Easy™. "The name is not only memorable, but conveys and reinforces the key product benefits and point of difference," said Tracy Miller, Senior Product Development Manager, New Products, of Gold'n Plump.
Technorati Tags: Food, Chicken, Brand Naming, Product Naming
Posted by William Lozito at January 30, 2007 6:46 AM
Posted to Brand Naming
| Food
| Product Naming
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