the product naming blog

« New Brand Name Getting Juiced About Joost | Main | NBC’s Chiller: Must-See-TV? »

January 18, 2007

Domain Naming Strategies Based on Unlikely Criteria

The US Government's website has been changed to the much easier to remember

Apparently people wanted a domain name that was easier to remember - in a 2006 telephone survey, 79% of respondents preferred the name Spanish speakers also like the new portal.

Domain naming is an important business. And it's also very lucrative, and demand is increasingly based on current events:

  • A judge has the site up on eBay for a cool $10,000
  • Apple has been asking Google to help it to get iPhone domain names registered
  • Cyber squatters, I like to think of them as "cyber critters," are going after names that feature “David Beckham” and “Galaxy,” after the soccer star’s recent move to the LA Galaxy team.

Technorati Tags: , , , , ,

Posted by William Lozito at January 18, 2007 8:17 AM
Posted to | |

Trackback Pings

TrackBack URL for this entry:

Leave a comment