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January 18, 2007

Domain Naming Strategies Based on Unlikely Criteria

The US Government's website FirstGov.gov has been changed to the much easier to remember USA.gov.

Apparently people wanted a domain name that was easier to remember - in a 2006 telephone survey, 79% of respondents preferred the name USA.gov. Spanish speakers also like the new GobiernoUSA.gov portal.

Domain naming is an important business. And it's also very lucrative, and demand is increasingly based on current events:

  • A judge has the site www.Hillary2008.org up on eBay for a cool $10,000
  • Apple has been asking Google to help it to get iPhone domain names registered
  • Cyber squatters, I like to think of them as "cyber critters," are going after names that feature “David Beckham” and “Galaxy,” after the soccer star’s recent move to the LA Galaxy team.

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Posted by William Lozito at January 18, 2007 8:17 AM
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