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January 15, 2007

Company Names: Will Citi be confused with CIT?

CitigroupAs you may have seen, the New York Times indicates that is considering shortening its name to just Citi and dropping the red umbrella from its logo.

CITI've always wondered how Citigroup and have coexisted in the financial services sector. It seems to me that changing to Citi will only exacerbate the potential confusion with CIT.

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Posted by William Lozito at January 15, 2007 1:24 PM
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