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January 15, 2007
Company Names: Will Citi be confused with CIT?
As you may have seen, the New York Times indicates that Citigroup is considering shortening its name to just Citi and dropping the red umbrella from its logo.
I've always wondered how Citigroup and CIT have coexisted in the financial services sector. It seems to me that changing to Citi will only exacerbate the potential confusion with CIT.
Technorati Tags: CIT, Citi, Citigroup, Citicorp, Citibank, Banking, Company Names, Company Naming
Posted by William Lozito at January 15, 2007 1:24 PM
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