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January 26, 2007

Bud to Get Funny With its Name Branding on Superbowl Sunday

SuperbowlThe Superbowl is make or break time for some of the corporate names in the US, not least Superbowl stalwart .

This year, Bud will be trying to inject some more humor into its brand name on Superbowl Sunday, according to the WSJ. The last few years have seen the beer giant focusing on "quality" while Bud Light, aimed as it is at the younger demographic, has gotten the laughs. Bud has some interesting things in store: Will Video for Food points to a "behind the scenes" video of the making of a Mad Max-style Bud spot with NASCAR’s Dale Earnhardt Jr.

Budweiser bottleBud has let loose a few teasers on the Internet for the die hard fans who are curious about what will air on the big day. Bud Light, for its part, will get 90 million viewers to watch Jay-Z vs. former Dolphins coach Don Shula in a holographic football game while K-Fed warms the bench.

This crossover is crucial to the entire marketing campaign as the Web prepares for the Superbowl onslaught of ad lovers logging on to see replays of the greatest ads. Last year, one Bud spot was watched a whopping 42 million times online!

The stakes are huge this year, not only for Bud and Bud Light but also for brand names like Pepsi, Doritos, Cadillac, Motorola, FedEx and Sprint. I will watch these with interest (probably while supping a Bud), but I’m more interested to see if Apple will come through with an announcement that The Beatles' tunes will be available on iTunes.

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Posted by William Lozito at January 26, 2007 10:07 AM
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