December 24, 2006
The Many Sides of the Santa Brand
The Santa name is on my mind as ever today as he prepares for his yearly world tour, dominating Christmas advertising in traditional and completely new ways.
On the traditional (and crazy) side of things, AdPulp has some classic cigarette ads showing Santa taking a much needed break.
Nowadays, the Santa Brand has been revamped by Pentagram via iPilot with the creation of the x.mas domain: .mas sites would be all about philanthropy.
Twenty Steps notes that Santa is "secretly an internet marketer", using an "affiliate sales force" of parents and enjoying massive global distribution networks.
Forbes has run a great article entitled For a Better Brand, Think Like Santa, which is summarized and built upon by CB Whittemore on Flooring the Consumer, where she also leads us to John Winsor’s post “Have a Viral Christmas.”
From all of us here at Strategic Name Development, have a great holiday tomorrow and we’ll see you on the 26th!
TrackBack URL for this entry: