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December 24, 2006
The Many Sides of the Santa Brand
The Santa name is on my mind as ever today as he prepares for his yearly world tour, dominating Christmas advertising in traditional and completely new ways.
On the traditional (and crazy) side of things, AdPulp has some classic cigarette ads showing Santa taking a much needed break.
Nowadays, the Santa Brand has been revamped by Pentagram via iPilot with the creation of the x.mas domain: .mas sites would be all about philanthropy.
Twenty Steps notes that Santa is "secretly an internet marketer", using an "affiliate sales force" of parents and enjoying massive global distribution networks.
At the same time, Lands’ End has provided the "milk, cookies and studio" to produce shows available on the Hi Santa web site.
Forbes has run a great article entitled For a Better Brand, Think Like Santa, which is summarized and built upon by CB Whittemore on Flooring the Consumer, where she also leads us to John Winsor’s post “Have a Viral Christmas.”
From all of us here at Strategic Name Development, have a great holiday tomorrow and we’ll see you on the 26th!
Technorati Tags: Christmas, Santa, Santa Claus, Viral, Marketing
Posted by William Lozito at December 24, 2006 12:20 PM
Posted to Brand Naming
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Thanks very much for mentioning Flooring The Consumer and referring to this post!
Thanks for the name check.
Sadly Santas global distribution network didn't quite work as well as usual this year. Either that or I've been a naughty boy!