December 16, 2006
Links du Jour 12-16-06
Merged Kirkpatrick Opens Gates on New Name - The law firm Kirkpatrick & Lockhart Preston Gates Ellis has decided to brand itself as K&L Gates, leveraging "the iconic name of the 21st century." The firm is Bill Gates' father’s former employer.
Doctor Strangeplayer (or, How I Learned to Stop Worrying and Love the Zune) - When great techies like Mike Kobrin from the CrunchGear blog talk about naming, it's exciting. Kobrin discusses the Zune brand name and the names of the companies it is competing with: iRiver, Sandisk, Apple, and Creative. Kobrin thinks Zune will be ranked with "Microsoft Bob and Clippy" as one of the company's "funniest attempts at a friendlier and less business-like image." Time will tell.
Posted by William Lozito at December 16, 2006 2:13 PM
Posted to Naming
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