the product naming blog

« Company Naming: TNT Logistics Becomes CEVA | Main | Domain Tasting, dotAsia and Defunct Names »

December 16, 2006

Links du Jour 12-16-06

Merged Kirkpatrick Opens Gates on New Name - The law firm Kirkpatrick & Lockhart Preston Gates Ellis has decided to brand itself as K&L Gates, leveraging "the iconic name of the 21st century." The firm is Bill Gates' father’s former employer.

Doctor Strangeplayer (or, How I Learned to Stop Worrying and Love the Zune) - When great techies like Mike Kobrin from the CrunchGear blog talk about naming, it's exciting. Kobrin discusses the brand name and the names of the companies it is competing with: , , , and . Kobrin thinks Zune will be ranked with "Microsoft Bob and Clippy" as one of the company's "funniest attempts at a friendlier and less business-like image." Time will tell.

Technorati Tags: , , ,

Posted by William Lozito at December 16, 2006 2:13 PM
Posted to

Trackback Pings

TrackBack URL for this entry:

Leave a comment