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December 12, 2006
Links du Jour 12-12-06
Mariah Asks Mary Carey for Name Back - The Hollywood Gossip blog has a good post about Mariah Carrey having trouble with a porn actress named Mary Carey. I recent wrote about the dangers of porn and brand dilution, but in this case the porn star is not backing down, stating “I’m ready to battle Mariah over this because I’ve been Mary Carey for a long time.”
What's in a name? A lot - Should The Dallas Cowboy’s Drop “Dallas” from their name once they move to Arlington? Paul Bourgeois at the Star-Telegram thinks not.
Palm Treo and Helio Follow Same Road - Palm has launched its Treo smartphone campaign under the tagline ”Not just a cell phone. A Treo.” I've noted that Helio is running a similar campaign under the mantra “Don’t call us a phone company.” Seems that being a cell phone is no longer the right positioning for these companies. As I've said before, the term “cell phone” is probably on the way out altogether.
Technorati Tags: Mariah Carey, Mary Carey, Brand Dilution, Dallas Cowboys, Positioning, Palm Treo, Helio
Posted by William Lozito at December 12, 2006 10:44 AM
Posted to Brand Naming
| Branding
| Naming
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| Taglines
| Trademarking
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