December 6, 2006
Links du Jour 12-06-06
Is Gap Selling Happiness Again? - The Gap brand name seems to be running into some hard times thanks to some pretty dreary commercials and a desire on the part of a new generation of rich college age consumers for high end brands (one Gucci exec claims that “having a Gucci scarf is part of being a kid today.”) Franki Durbin says Gap should respond by selling “joy.”
Fringe Domains, Blurry Brands - A really great post here by Jake Matthews about building your domain name - advice none other than Wal-Mart seems to have missed, to its detriment. If you mess up your domain naming strategy, it might have a negative effect on your brand name. Great post, Jake.
Posted by William Lozito at December 6, 2006 12:22 PM
Posted to Brand Naming
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