the product naming blog

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December 5, 2006

Links du Jour 12-05-06

What Every Business Needs to Know About Trademark Investigations - Here’s a very good piece about Trademark infringement that I found while checking out Tyson Knapke's Private Investigators blog. According to the Knapke, since “trademark infringement can undermine entire marketing campaigns and can even drive customers away, trademark and intellectual property infringement investigations are the best way for companies to protect themselves.” And a great way to keep your brand’s name and company name intact.

New Paradigm of Marketing? - Brands as Destinations; Advertising as Content. Great post on the ever more blurry relationship between advertising and web content. If you are involved in brand management and increasing the reach of your branding efforts, this post if for you. Very resourceful blog.

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Posted by William Lozito at December 5, 2006 8:02 AM
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