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November 16, 2006

Brand Naming: Casio G'zOne is a Tongue-Twister

Casio G'zOneTechnology names, in general, are some of the more interesting, unusual, and cool recently minted brand names.

Jan Freeman, of the Boston Globe recently wrote an interesting article on some unusual technology brand names.

Prior to this article, one name in particular, Casio's G'zOne, caught our attention, as it did Ms. Freeman's. We conducted independent research of this technology name and nine others among males and females 25-44 years old.

Among both genders, not surprisingly, it left consumers scratching their heads. Or, as Ms. Freeman put it, "G'zOne is cleverly designed for maximum bafflement." I was also quoted in the Boston Globe article, "Tongue-twisting Technology", which is posted on our In the News page, if you'd like to read it.

By the way, what do you think is the correct way to pronounce G'zOne? Vote below...

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Posted by William Lozito at November 16, 2006 11:08 AM
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1 Comment

My immediate reaction was that it would be pronounced Giz One as in "give us one" and that it was aimed at the youth market who would definitely get it.

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