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November 19, 2006
Product Naming: 3DTV - Is It Here or Is It a Hoax?
The Holy Grail of television is not HDTV, it’s 3DTV, which is just what it sounds like: three dimensional TV that brings a great white shark or the winning Super Bowl touchdown right into your living room.
Today, Alex Zaharov-Reutt claims it's no longer a dream — it's been pre-launched at the eGames Expo in Melbourne, Australia before its official launch on New Year's Day 2007.
People have been eagerly awaiting this new technology. Digital Media Wire wondered back in September is it was reality or fiction and predicted it coming in ten to twenty years. The Research Information Centre is more optimistic — at the end of October they predicted it would be here in a few years and ran an excellent blog post predicting that "stereoscopy-based 3DTV and 3D Cinema are expected to be a common form of mass communication in a few years" in an excellent profile of the aggressive EU Research Team named The 3DTV Project, while Coolest-Gadgets predicts that Philips will have 3D sets out by 2008, followed closely by Toshiba and Sharp.
But nobody has predicted that the breakthrough would come from a product named "The Vortex Home Entertainment System," which reportedly already has a library of 500 current PC games with the ability to convert normal "2DTV" (that's what you and I watch) to 3D. Zaharov-Reutt says that when you use the Vortex System (right now it looks like you need to wear 3D glasses) to watch a football game it "emulates the feeling of being there more than anything I've ever experienced." The system comes from visionary 27 year-old Tony Welch who runs Fountain Consulting.
We weren't able to find anything about the Vortex System on Fountain Consulting's site, but we did notice a mention of "the emerging market of 3D Auto-Stereoscopic Displays (ASDs)."
What do you think? Does today’s post bring us a hoax or holograms?
Technorati Tags: TV, Television, Video, 3D, Technology, 3DTV
Posted by William Lozito at November 19, 2006 11:26 AM
Posted to Brand Naming
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