November 16, 2006
Links du Jour 11-16-06
Chili's Aggressive Integration Campaign - Great post by Sam Ford (MIT's Comparative Media Studies Department) about Chili’s product placement/integration efforts. Chili’s wants to reach college-age viewers of teen dramas like Veronica Mars and The OC. Ford's post poses some serious questions to think about: Is this all-out product integration blitz a great idea? Is it going too far when a cast member on the TV show proclaims "I love Chili's" in a scene that was obviously set up for that purpose?
Skype 3.0 for Windows - The Business version (with MSI) comes out today. Malaysian blogger Jan Geirnaert has released the download details to the world. The product is almost identical to the regular Skype 3.0 beta, except for the name: 220.127.116.11 versus the 18.104.22.168. Looks like IP addresses to me.
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