November 6, 2006
Links du Jour 11-6-06
Samantha Thavasa To Open 1st U.S. Store in The Big Apple - Samantha Thavasa is a brand name named after "no one in particular." Nicky Hilton, the Hilton name that is not as recognized as her sister Paris, designs bags for the company that makes them for the likes of Beyoncé Knowles, Victoria Beckham, Maria Sharapova, Penélope Cruz and Tinsley Mortimer. The brand name is almost unknown is the USA but founder Kazumasa Terada wants to change all that. He chose the name because he "loved the way the two words fit and sounded together."
Branding: When a Picture Really Does Say a Thousand Words - Lee Hopkins believes that images should not drive the text of an advertisement — but sometimes the images are so unique and eye catching that they say it all. He has posted some great pictures that show how imaginative, sometimes startling imagery can build a product name in a humorous fashion.
The Return of Vex - When Radio Shack got rid of the VEX robotic system, it seemed to be the end of a very interesting toy indeed — think Meccano on steroids. Not to worry. The inventor of the very cool robotics kits, Innovation First, purchased the trademark registration and brand name from Radio Shack and has recently partnered with modelling giant Revell to reintroduce the brand name. This is great news for those of you who are hobbyists — and I dare you to look at the pictures of the toys and not wish you were a kid again making out your Christmas list. Frankly, VEX is so advanced that it offers a challenge to anyone.
Posted by William Lozito at November 6, 2006 11:15 AM
Posted to Marketing
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