November 7, 2006
Links du Jour 11-07-06
Imelda Marcos - brand name for new fashion line - This link is to Steve Portigal's blog, who reported yesterday that Imelda has given her name to a new line of jewelry designed by her kids called “The Imelda Collection”. You would have thought that she’d give her name for a shoe brand name. But, Portigal has an insightful thought on the new brand name: that Imelda Marcos was viewed as an icon of class and grace, but also a high-couture scavenger who spent nights designing fashion.
So that created a fashion-meets-function image association with Imelda. And this new brand, tied to Imelda's name, will indeed conjure that same association in the minds of her potential jewelry customers. And you need only visit your local Target to know the enormous potential of fashion-meets-function attitude.
The Delicious Generation - Rogue Amoeba, the company that brought us the highly memorable and effective product name, Audio Hijack Pro, has a pretty interesting blog. It's named “Under The Microscope.” Yesterday Paul Kafasis, Rogue Amoeba CEO, wrote about what he's calling “The Delicious Generation”, a term he coined to describe the new crew of Mac OSX designers. Why are they “delicious”? Read the post. The comments that follow are insightful.
TrackBack URL for this entry: