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November 30, 2006

Links du Jour 11-30-06

Jimmy Buffett Protects Integrity of Margaritaville Brand Name - Madison, at the Glitter and Gold blog, reports that Jimmy Buffett has prevailed against Robert Akard for illegally selling Buffett’s trademarked items over the Internet. Akard has been illegally merchandising Margaritaville brand name merchandise for some time.

Martha Stewart: The Brand - Ted Mininni at Marketing Profs has a great post up analyzing the current state of the Martha Stewart brand name. His verdict? She’s baaaack - with a new TV show, numerous licensing deals, and an agreement with KB Home to build Martha Stewart themed houses in planned communities. Her “aura transcends the woman,” states the CEO of Macy’s who just signed her for a line of home store products, further assuring us that her “brand will prosper in any situation.” Seems like it.

Technorati Tags: Martha Stewart, Margaritaville, Jimmy Buffett, Robert Akard

Posted by William Lozito at November 30, 2006 2:35 PM
Posted to Brand Naming | Branding | Naming | Product Naming | Trademarking

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