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November 2, 2006
Links du Jour 11-02-06
Piggyback Power: How Big Brands Can Help Your Brand - I enjoyed this post describing an interesting way to promote your brand name: by piggybacking it with an equally or better known brand name through promotional gifts. It creates a kind of symbiosis between the two brand names as well as a discreet “under the table” endorsement for your company name.
Prophetic: Oracle to Fork Linux Kernel, Ellison taking over from Darl McBride - This post from the Open ICT Hacks predicts that Oracle’s use and support of the Red Hat version of Linux might mean that Oracle chief, Larry Ellison, will rename his company’s recommended version of Linux, “Larrix,” and go after the popular open-source Linux. Interesting post.
Technorati Tags: Cooperative Advertising, Red Hat, Larrix
Posted by William Lozito at November 2, 2006 1:20 PM
Posted to Branding
| Company Naming
| Naming
| Product Naming
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