the product naming blog

« Verbification: It’s Not Just for Brand Names | Main | Branding: Is Starbucks Your “Third Place”? »

November 1, 2006

Links du Jour 11-01-06

Intel LogoIntel Intros New Core 2 Duo T5200 Processor Silently - Looks like Intel has quietly introduced a new Core Duo processor named T5200. It’s cheaper than the previous T5500 owing to its reduced front side bus, reports Laptop Blog.

This also explains the lower numerical product name. I’m sure this introduction has occurred “under the radar” to avoid brand name dilution with the better known T5500 model - laptops being sold online already have the T5200 included.

Ruby TuesdayGoodbye, Ruby Tuesday, Who Could Hang a Name on You? - Ruby Tuesday has lent its name to Iron Chef America on the Food Network, and Design Star on Home & Garden Television.

Mike at says this seems to be a new trend: chain restaurants sponsoring food shows, even when the menus on each are a little off kilter.

Seems like a great way to build the Ruby Tuesday name among a target market of food lovers.

FlowserNew Graphical Search From Amazon - It’s named “Flowser” because the results come back to you in the form of a flower. The Stalwart calls this “one small step for Amazon, one giant leap for graphical search.” I think it’s a pretty funky Web 2.0-ish product name for a pretty nifty browser.

Technorati Tags: , ,

Posted by William Lozito at November 1, 2006 12:40 PM
Posted to | |

Trackback Pings

TrackBack URL for this entry:

1 Comment

Does their new branding of this not evoke both the term 'loser' and a taboo-avoidance of the F-word for anyone else? The first time I saw it I pronounced it "F-lao-tzer", probably because the asterisk makes it seem like the F is meant to be pronounced on its own.

Don't get me wrong, I have nothing but respect for Amazon (great branding there) and the products they make. This one just really hits off the mark for me.

Leave a comment