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November 25, 2006

Indian Motorcycle Brand Name Rides Again!

Indian MotorcyclesI am absolutely thrilled to link to Custom Motorcycle Talk today, where Jason hart has posted an article written by Eugenia Lawson at Fortune magazine about the revival of two classic brand names: Indian Motorcycles and Chris-Craft boats.

Two Harvard B-School classmates, Stephen Julius and Steve Heese already brought back the classic boat brand after years of neglect, and they have now turned their considerable expertise towards bringing back Indian Motorcycles, which once upon a time was just as big and popular as Harley.

Featured in the classic Anthony Hopkins movie The Worlds Fastest Indian, the Indian brand name is legendary among motorcycle enthusiasts and has exactly the kind of cachet among the rest of us to work.

Chris CraftSince the bikes will be made in America, they will have the same resonance as Harley. Chris-Craft is just as admired in the smaller, more rarified boating community: people lovingly restore old Chris Craft boats and keep them afloat for generations.

My feeling is that some brand names, like Chris-Craft and Indian, seem to have a mystique and allure that never dies.

If Chris-Craft can be revived, than Indian Motorcycles certainly can be. The new plant is certainly ambitious, and moreover the management has carefully studied rival Harley’s success and has committed itself to “remaining true to the rich heritage of this incredible brand” by creating heavy cruiser bikes along the same line as those we remember from decades ago.

Welcome back, Indian.

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Posted by William Lozito at November 25, 2006 10:15 AM
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This will be a fascinating initiative to follow.

Thanks for bringing it to our attention.

Question: is this a second attempt to revive the Indian Motorcycle brand? I seem to remember a previous attempt.

Yes, Michael, this is the second attempt..there was another a decade or so ago that failed to get off the ground.

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