November 20, 2006
Branding: Yahoo! Peanut Butter
Michael Parekh's wrote a great post on his blog Saturday, giving some very insightful observations on Yahoo!'s multiple overlapping services, and other "Yahoo 2.0" considerations. It's a great read... and might make you start craving a peanut butter and jelly sandwich.
The news is all about the The Wall Street Journal story on Yahoo!’s amusingly named “Peanut Butter Manifesto”, penned by a senior executive which is an insight into the strife that has beset that Internet giant. Brad Garlinghouse, the writer of manifesto memo, claims that Yahoo! is trying be all things to everybody, and thus has spread itself too thin over a variety of business ventures.
Jim Benson suggests that when “life gives you peanut butter, make peanut butter cookies", and that Yahoo! has "open sourced their business strategy." Matt Asay at AC/OS has an excellent post up entitled “Yahoo! High in Fat”. Maybe so, but analysts remain bullish on Yahoo!, even if things are a little sticky over there.
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