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November 5, 2006

Branding: Diddy-Oh-Seven?

Diddy CombsSean "Diddy" Combs, the hip-hop star who changes his name more often than a secret agent, has declared that he would like to be the first black 007. The part is now played by , but Combs has positioned himself already for the role not only by dressing like 007 in public, but also in a series of pictures shot to promote the launch of his new fragrance "Unforgivable" in Monaco.

Unforgivable has been a great success for Combs.

There have been many negative posts about Combs' desire to be 007 but Cinefille supports the idea and has posted an interesting montage of photos showing Combs fitting in well with the other actors who have played the part.

Yahoo has an open forum on the topic that shows people leaning both ways.

He may indeed get the role but Glamour asks if he might be better as , 007's head of gadgetry. What do you think?

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Posted by William Lozito at November 5, 2006 7:28 AM
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