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November 4, 2006

Brand Naming: YouTube Sued By Utube

YouTubeBrand naming is not as easy as it may look.

Universal Tube and Rollform Equipment CompanyA real the website of which is located at UTube.com has been flooded by people looking for Google’s service and is taking the much better known site to court. The Wall Street Journal reports that Universal Tube & Rollform Equipment Company has had to upgrade their servers and change their domain name several times due to the high traffic created by people mistakenly typing in utube.com when they were looking for youtube.com.

Nathan Weinberg on Inside Google points out that the same thing happened with a company named "" which is also now in Google’s hands. Google is an old pro at this kind of thing and they usually win.

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Posted by William Lozito at November 4, 2006 11:52 AM
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