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November 14, 2006

Brand Naming: Paris Hilton Launches New "Heiress" Fragrance

Paris Hilton's new fragranceParis Hilton just launched a new fragrance named “Heiress” and the blogosphere has been very vocal about it. Check out the comments on Haute Gossip's blog for some creative names people are suggesting the new fragrance should really be called.

After the launch of two frangrances in March, Paris has again seized the opportunity her very well-known name has given her, despite the fact that she is hardly a model of virtue. The new book that profiles Paris and her family, entitled “House of Hilton”, attempts to cast light on how Paris became a bigger brand than the hotel chain started by her forebears.

Love her or hate her, she has an immense effect on fashion and style today. She even has made it into the realm of political debate and has her own brand channel on YouTube.

According to the book, Paris is not quite as rich as she makes out to be, and if she wants to live the lifestyle we all associate with her, she has to work. Sometimes even hire lookalikes to do her work for her. And work she has, by tirelessly branding herself.

What's your opinion on the name of Paris Hilton's new fragrance? Vote below:

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Posted by William Lozito at November 14, 2006 11:12 AM
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