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October 23, 2006

Slogans: Branding Seattle as a Metronatural Takes the Cake

I was hoping, really hoping, that I would have something exciting and positive to say about a new tourism slogan or tagline.

MetronaturalI'm very disappointed in Seattle's new slogan, Metronatural (see image of the top of Seattle's Space Needle.)

Does the Seattle Convention and Visitor's Bureau and creators of this slogan really expect someone who hasn't visited Seattle to be motivated by this slogan to spend time in Seattle?

MetronaturalI would venture to say that 99.9% of prospective tourists do not get the intended meaning of Metronatural. By the way, it does remind one of metrosexual.

First of all, I don't think Metronatural conjures up anything but puzzlement. I thought the state's new slogan, SayWA, "took the cake," but metrosexual, I mean, Metronatural, has it beat.

Metronatural deserves the same fate as SayWA. A quick and sudden death.

For more insight and analysis of Seattle's new branding effort with the "Metronatural" tourism slogan, check out what these bloggers have to say:

  • Zee Grega at Metroblogging Seattle asks "Do you even know what a 'Metronatural' is?"
  • Dave Simmer at Blogography asks "What the heck does 'Metronatural' say about Seattle?" Simmer also reports that Seattle spent a hefty $200,000 and 16 months to come up with the slogan.
  • Elaine Shein at Blogriculture says "unfortunately, you’ll experience more metro than natural," "Metronatural rolls off the tongue like … molasses, doesn’t it?"

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Posted by William Lozito at October 23, 2006 10:18 AM
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1 Comment

Here is a video including an interview with the designer who first thought of "metronatural".


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