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October 30, 2006

Links du Jour 10-30-06

Spangled FerretSpangled Ferret - Earth Conscious Fashion from New Zealand - It's an ethical clothing and jewellery brand name that gets the prize on Treehugger.com for "most brilliantly random brand name". I think the name communicates the brand personality well. The Spangled Ferret name echoes nature, of course, but adds a funky twist to it: it says "we're ethical, and a little off beat." Follow the link to read more about this unique "ethical clothing and jewelry brand" and why I think it's on strategy.

Hell.comWhat's in a (Domain) Name? - Hell.Com is for sale but there do not seem to be many takers, even though it's almost Halloween and infernal names ought to be getting a little attention. Greg Sterling leads us to the Wall Street Journal article profiling the struggles of Hell.com's owner to get somebody to pony up $2.3 million for the domain. As CNN reports, Hell "hath no takers" thus far, but Sterling's blog on building a brand around a domain name is worth the read.

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Posted by William Lozito at October 30, 2006 10:21 AM
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