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October 24, 2006

Links du Jour 10-24-06

Toyota AurisToyota Auris springs into action - The bloggers at Auto Park say the new name is an amalgamation of “Aygo” (the name of their smallest offering) and “Yaris” (slightly bigger model). The Japanese Cars Watch blog, on the other hand, claims the word is Latin for “good taste”. In fact, the name comes from the Latin word for gold which is “Aurum”.

Toyota has changed this to Auris to keep it consistent with the brand architecture led by the Avensis and Yaris brands. It is also the successor to the Corolla brand name, which seems to be on the way out after 40 years and 30 million sales.

Jenna Jameson for AdidasMad Ave Goes Soft - The Mog Beta blog has an in-depth discussion about a recent Forbes article that outlines the ways in which pornography has infiltrated modern advertising and brand name building. Names and promotional efforts that were once considered sleazy have gone mainstream.

"Stars" like Jenna Jameson are now being associated with clean cut brand names like Adidas. Mainstream clothing brands are creating yet sleazier sites and names to attract an ever edgier customer base.

Tower Records storeThe record store that wouldn't die - On August 22nd, I wrote about the longevity of certain brands like London Fog and Tower Records and it looks as if reports regarding Tower’s death have been greatly exaggerated.

It seems like an unnamed consortium of investors is intent on keeping the legendary 80s brand name alive in a smaller version. Grant Robinson is sceptical, however, about the brand name’s chances for success. I’m hoping for the best. Are you?

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Posted by William Lozito at October 24, 2006 10:16 AM
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