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October 23, 2006
Links du Jour 10-23-06
An iLamp to make Luxo Jr. proud - It’s here, the iLamp, which looks to me like a product worthy of the “i” the Apple puts in front of so many of its product names. Another example of cashing in on iPodmania, or the instant equity of the letter "i".
HP promo a little too personal - HP’s “Personality Profiles” promotion is probably awkwardly named. Catherine Taylor thinks it should be changed, given HP’s recent track record with personal information. A great example of what happens when current events are not in alignment with branding efforts.
Springfield Wildcats v. Shelbyville Wildcats - Martin Schwimmer has an excellent post up about a trademark dispute over the letter “W” between the University of Wisconsin and Waukee High School and how the Internet and other factors have upset the “delicate balance” between high school and college sports naming.
Technorati Tags: iPodmania, iLamp, HP, University of Wisconsin, Waukee High School
Posted by William Lozito at October 23, 2006 11:24 AM
Posted to Brand Naming
| Branding
| Marketing
| Naming
| Product Naming
| Trademarking
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