the product naming blog

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October 19, 2006

Links du Jour 10-19-06

Oldest Remaining - A Copywriting Tip - Today Seth Godin suggests against using “weasel words”. Very relevant to developing taglines or slogans.

NIKENike runs with LCD Soundsystem - Nike’s three way partnership with iPod and iTunes has prompted them not only to associate their brand with Apple best known product names, but to actually create a workout length (45-minute) song that you can download for just under ten bucks off iTunes.

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Posted by William Lozito at October 19, 2006 7:48 AM
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