the product naming blog

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October 16, 2006

Links du Jour 10-16-06

ZuneWhy the Zune wasn't called Xpod - An interesting post about why Microsoft did not call it the Xpod - to prevent people thinking it was a portable gaming device (obviously). I do think that there must have been a temptation, however, as the Xbox name is probably the coolest Microsoft has at the moment, but building the name off a gaming device would have been a no-no.

iPod RedRed iPod supports AIDS charity - Some people are turned off with the red iPod’s reminding them that it comes from China while others have definitely made the choice because of its association with a good cause, fighting aids in Africa.

I’d be curious to know if there are more people who have decided to buy an iPod - or any product - because of the (Product) Red campaign? And it’s great to see a celebrity using their reputation for the good of society.

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Posted by William Lozito at October 16, 2006 12:45 PM
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