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October 15, 2006
Links du Jour 10-15-06
Trademarks: Paul McCartney Registers His Name as a Trademark - He’s trying to get permission to put his name on meat, fish, poultry and game, as well as clothing, footwear, headgear and a variety of other goods.
I am reminded of the wild success of the Newman's Own and Newman's Own Organics brand names: semi-retired super celebs can sometimes become bigger food brands than entertainment brands. In Sir Paul’s case, an icon of the 1960s and 1970s, he could earn royalties in excess of Paul Newman’s $200 million to perhaps $500 million and yes, even $1 billon (although McCartney will not be around to enjoy or donate it).
Nerdlaw points out that it is unlikely that we will see many of these products. The big list is instead probably indicative of the European practice of covering many items in one application.
How about Paul McCartney headgear with an mp3 player loaded with all the Beatles’ songs?
The Highs and Roewes of SAIC - The Shanghai Automotive Industry Corp (SAIC) has lost out on its bid to name its new car Rover and is for the moment considering calling it the "Roewe". Jack Yan has some thoughts on this, but I have to wonder if this coined British-sounding brand name, or neologism, would fool anybody.
Are there precedents from India or Asia?
Technorati Tags: Celebrities, Organic, Cars
Posted by William Lozito at October 15, 2006 10:42 AM
Posted to Apparel
| Automotive
| Branding
| Food
| Marketing
| Naming
| Product Naming
| Trademarking
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