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October 12, 2006

Links du Jour 10-12-06

McCafeSorry Mac, MacCoffee Too Close to McCafe - Interesting link here to a court decision that takes into consideration the similarity of both the prefix and the suffix of the two trademarks. This illustrates a valuable lesson in name research and trademark analysis. It's also a warning that if there is a likelihood of confusion between two marks selling the same product, the court is likely to rule against you.

Blowfish Ad"Station 51, Squad 51, man eats blowfish." - This is an interesting lesson for copywriters on which animal names are funny and which are not. It points out the implications of certain words, even letters, having certain immediate associations in people's minds.

Suzuki AdAmerican Suzuki Launches New Brand Campaign - Suzuki's “Way of Life” campaign makes a nice link between its motorcycles and automobiles under the tagline "It's gonna be a great ride," which they refer to as a “themed mnemonic.” Nice solution to how one brand name can leverage its motorcycle and automobile associations in a seamless manner.

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Posted by William Lozito at October 12, 2006 10:04 AM
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