the product naming blog

« Links du Jour 10-08-06 | Main | Brand Naming: Last Call for Foster's? »

October 9, 2006

Links du Jour 10-09-06

Debretts Etiquette for GirlsEulogy to a brand: Debrett's - Interesting post here on how a 300-year-old brand is risking losing the intergrity of its name among its target market - women of class and taste - by publishing the distasteful Etiquette for Girls. As Elana Centor says in this post, brands are built on reputation, and this doesn't reflect its values.


GoogleTubeWill GoogleTube Be Announced This Week? - I have been following this story with some interest and must say that I think this acquisition might come about soon. The linking of Google and YouTube would be incredibly lucrative for both companies.


playsforsureMichael Robertson calls out Zune as biggest flop of 2007 - The demise of the PlaysForSure brand name (which, as many have said before, was one of the worst product names Microsoft has developed) and Microsoft’s heavy handed use of DRM as well as Zune’s worthless Wi-Fi has led techie guru Michael Robertson to say that the name people will use for losing music to DRM is “to be zuned”.

Zune is brutal: anyone who gets music from places like Rhapsody, Napster, Buy.com, Wal-mart, BuyMusic, and so forth will find themselves Zuned. The replacement brand name for PlaysForSure technology, Robertson argues, should be Screwed For Sure.

Technorati Tags: , , , ,

Posted by William Lozito at October 9, 2006 10:50 AM
Posted to | | | | | |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3527

Leave a comment