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October 6, 2006

Links du Jour 10-06-06

Marketing a Non-Profit Brand - Laura Ries has some interesting thoughts on how to market a non-profit brand, starting with how to choose a name, how to position your brand name and how to choose a color and logo. Creating a name for a non-profit should consider the same principles as building a corporate name.


New name brews for Foster's - Foster’s might be the best known Australian beer to people outside of Australia but ironically it’s not very popular among Australians themselves. The brand name has undergone some serious changes recently, including its recent sale to Scottish & Newcastle in Europe for $750 million.

Foster’s is now, thanks to the acquisition, the world’s second-largest wine company and the beer will be marketed alongside Wolf Blass, Penfolds and Lindemans as well as Carlton Draught and VB beer. If the Foster’s name is changed, it will be to create “something more representative of all our brands”, according to a spokesperson. I don't know if I could forget the tagline, "Fosters. Australian for Beer".


Completely Unsubstantiated Google/YouTube Rumor - There are some pretty serious rumours flying about that say Google is about to acquire YouTube for $1.6 billion despite some recent grim forecasts about the YouTube being sued by angry entertainment copyright holders. If competitors like FaceBook are aligning with Yahoo and Microsoft, it might soon be a reality for YouTube.

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Posted by William Lozito at October 6, 2006 12:19 PM
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