October 5, 2006
Links du Jour 10-05-06
Google’s secret new search engine - Its name is Searchmash and apparently it's a very interesting Google alternative that allows Google to find out what users need without customer’s perceptions of the very strong Google brand name getting in the way. This is getting a good deal of buzz and the name itself is spreading quickly - the Google connection is unlikely to stay a secret for long.
aloft Sees Green - The Starwood aloft brand is now going “green” in a big way, with its aptly named “see green” program. This includes a green “backyard” for hotel guests, ecofriendly car wash facilities called, appropriately, “rinse” and eco-friendly toiletries by “bliss” - a great example of aligning the brand with a social cause.
Managing brands in the oil industry - the case for demerger - An interesting post by one of the ex-brand managers at Shell about the pros and cons of splitting a well-known oil company name (BP) into two distinct units, and what it does to the overall brand name. A great piece of brand name research from an expert in the field.
TrackBack URL for this entry: