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October 2, 2006

Links du Jour 10-02-06

Harvard University02138 > 90210 - Adpulp informs us that spends between $500,000 and $1,000,000 per year defending its name against people who want to use the word “Harvard” for dubious purposes. Interesting downside to being the most recognized university name in the world.

T-Mobile My-FavesT-Mobile Launches "myFaves" Service, New Branding - is going through some big changes, not least its brand name and a new slogan, “stick together”. They also seem to be using different fonts and typography on the products like myFaves, sold under the umbrella brand name.

BusinessWeek OnlineHola Bank! Me Llamo Steve - Here is a really simple way to personalize your bank’s brand name offering: program your bank machines to remember if your customers speak Spanish or English. How easy would that be? It seems to me that this speaks to every aspect of name development — starting with the language of your target market.

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Posted by William Lozito at October 2, 2006 11:53 AM
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