October 2, 2006
Links du Jour 10-02-06
02138 > 90210 - Adpulp informs us that Harvard University spends between $500,000 and $1,000,000 per year defending its name against people who want to use the word “Harvard” for dubious purposes. Interesting downside to being the most recognized university name in the world.
T-Mobile Launches "myFaves" Service, New Branding - T-Mobile is going through some big changes, not least its brand name and a new slogan, “stick together”. They also seem to be using different fonts and typography on the products like myFaves, sold under the umbrella brand name.
Hola Bank! Me Llamo Steve - Here is a really simple way to personalize your bank’s brand name offering: program your bank machines to remember if your customers speak Spanish or English. How easy would that be? It seems to me that this speaks to every aspect of name development — starting with the language of your target market.
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